Fruit Master Australia’s strategy for providing a great service and consumer driven innovation is guided by the following 9 key drivers of it’s strategy.
With our investments in growing and marketing we’ve a diverse risk mitigation portfolio that affords our business a great deal of financial strength.
Our vision is to continue to expand into new growing regions around Australia. With our financial strength, this vision is a likely possibility in the near future.
Fruit Master is a people business. Our culture is one of entrepreneurial spirit and team work. We work hard to get the job done. Our team are professional, adhere to process and procedure and work as a well-trained team that ensures a great working environment and dependability for our customers.
Fruit Master is a truely vertically integrated business. We open operations along the value chain, to a level that allows our team to take control of the growing and marketing. This ensures the quality of our fruit, the safety in production and a dependable service.
Fruit Master is a 24-hour, 7-days a week business. Great customer service is given the highest possible priority by our sales and care teams. Expect quick responses and excellent communication from Fruit Master.
Fruit Master grapes and citrus are set to a quality standard that frankly sets its produce apart. With our vertically integrated business, we’re able to control more of the inputs that make fruit high-quality better than the rest.
Consumer Focus is key for Fruit Master’s vision. Focusing on the consumer means asking questions about what and how people want to consume grapes. With capabilities in packaging and partnerships in the best grapes, we are able to provide a consumer focused product.
Innovation is easily thrown around by companies when communicating their vision. Innovation at Fruit Master is about new varieties and new methods of consumption. Both of these open our business to new markets and this vision is constantly in-effect. With products like Grape ‘n Go and a range of great snacking innovations to come, Fruit Master is looking to the future.
Driving our innovation initiatives are consumer trends and insights. It ensures our team has the background to produce innovative products that consumers love.